Talent10x: What Goes Into a Company Re-Brand?

Frank Kalman and Rick Bell welcome Nexxt SVP of Marketing Joe Weinlick to talk about the talent implications of the company's recent re-brand and other topics on this week's episode of Talent10x.
re-brand

When a company re-brands, what happens?

That’s the focus of this week’s episode of Talent10x, as Frank Kalman and Workforce‘s Rick Bell interview Joe Weinlick, senior vice president of marketing of Nexxt — formally Beyond.com — about the company’s recent re-branding effort and what it meant for the company’s ability to recruit and retain talent, as well as its positioning in the market.

Listen here or subscribe to Talent10x on iTunes, Stitcher, Google Play or Tunein.